essential part of your music marketing
One of the most critical pieces of your music marketing plan
has to be your mailing list or band newsletter. You do have
a mailing list right?!?
The ability to keep in touch with your fans, let them know
when you're playing and keep them up to date about your new
CDs is essential!
With the increased cost of postage and the
fact that most people have email addresses these days - email
is the way to go! The more you can automate the signup process
for your newsletter and it's delivery the better. You've got
more important things (like working on new songs) to be manually
adding and deleting people from your mailing list!
The best way to automate the whole process is though the use
of an "autoresponder". An autoresponder is an automated email
system. You can setup forms or specific email addresses that
when used automatically add someone to your mailing list. The
system maintains your list for you! Then when you want to send
a message to everyone you just log in and blast your latest
news and info all your fans!
There are a lot of systems available today to help you maintain
your mailing list. In fact if you have your own website you
might want to check with your web host to see if they provide
any autoresponders built into your account. Most are basic
though and might not provide all the features you'd want.
I have evaluated most of the companies that provide this type
of service and I feel you get the best features for your money
Aweber allows you to easily setup an automated mailing
list or newsletter. In fact you get an unlimited number of
autoresponders for one low monthly fee so you can automate
all of your time consuming email tasks.
I use this tool for all of my email marketing and promotion.
In fact this is the very service I use to maintain and send
out our "Message in a Bottle" email newsletter.
Go by their site and check out a demo of how the system works.
You'll be amazed and not only will it save you hours of time
each month . . . it will help give you and your band the professional
appearance to succeed in today's music business. Check
out AWEBER Today!
In the next few months I'll be launching a free email course
on how to setup your own automated mailing list to promote
your band. Make sure to check back and learn how to take advantage
of this powerful tool!